Welcome! 👋 I'm Israel, a Product Designer based in Vienna, Austria, working across Human-Centered Design disciplines for the past 10+ years. We should definitely work together!


In case you want to discuss some of the projects, we can always schedule a call.
Achievements and feedback from leaders, coworkers and clients.


In the beginning of my UX career I was blessed to have Israel as a Design Lead. We worked together in a very fast-paced start-up environment, that required a lot of communication and task prioritization. Israel´s approach was very strategic, which lead to great results in a limited amount of time. To increase the efficiency of the workflow, he always put in extra work to prepare a habit challenge for the team.
But most of all - Israel is such a pure person, with a bro-like vibe, always listening. always ready to give valuable feedback and caring about mental health of the other designers. For me, he was an inspiring designer that made me feel like I can do anything in the world, and that was priceless.
Thank you for this experience and hopefully soon again!

I've already admired Israel as a Designer, and having the opportunity to work with him was, without a doubt, a great experience.
I learned so much with him, not just technically on a day-to-day basis, but he taught me to trust my abilities more and believe in my potential.
I hope that in the future we can work together again!

I first met Israel when I joined Seedrs, a company he had joined only a few months prior. The team was small, and the HR process wasn’t very defined, but Israel made himself my onboarding buddy, taking time and attention to make sure I felt welcome to the team. I joined as an individual contributor that was senior in relation to Israel and from the get go he showed an immense interest to learn as much as he could from me. At first, the mentorship relation wasn’t official, but he was obviously taking every opportunity to learn and grow as much as he could. He’d proactively ask for feedback, he’d bounce ideas back and forth with me, etc. Israel was always very professional, taking feedback in the most humble and constructive way.
At some point, our manager decided that that mentorship had to become official so that Israel had a formal growth and development plan, and that was when I was really amazed by his will to learn, to live and breathe design, to get down and dirty with the problems and their details... and how he grew! I can say I witnessed Israel’s journey from graphic designer to a true product and UX focused professional. I was very proud to see him get better everyday, to a point at which he flew to a mid-level position in a foreign country.
Besides that, Israel was the embodiment of team spirit. He made sure everyone felt like they belonged, he supported others through tougher times and, at the end of the day, he was always a pleasure to be around. :)
We’ve kept contact ever since, and I know Israel is still growing. Learning more, everyday, still running some of his work by me. I can’t wait to see what’s coming, but I bet the future will surely be bright!

Years ago, Israel became one of my students. Somethings changed ever since: he grew so much as a designer and matured greatly as a professional. But other things remain the same: he’s always eager to learn, to seek advice and to pursue new challenges that push him to keep improving.
If you’re looking for a solid team player, Israel is your guy.

It was an absolute pleasure to work with Israel, his positive energy is infectious, and he always goes the extra mile to deliver excellent work.

Proud to see Israel constantly evolving, a professional who is always ready to listen, learn and work to improve the product. I was pleased to see this evolution up close. Any company will benefit from having a professional like Israel on the team, expect challenges and questions to achieve the team and product objectives.

The qualities that stand out most in Isra are quality and proactivity.
Besides always being willing (no matter the hour), he always delivered what was asked and more, with great quality.
His process-oriented mind always helped make his work scalable, and that’s how he gained agility.
I learned from our exchange, and I can say without a doubt that having him on the team adds 1,000x to a project.
Congratulations on constantly working to improve a skill set that is already excellent. I know few people like that (and few as successful).

Few had the great opportunity to work with Israel in the same team.
As a fellow Brazilian, work with him always been a great pleasure as he makes everybody around him happy with his great vibe.
He especially impressed me with this ability to design and iterate, trying to remove any bias from his decision-making process.
Israel's design abilities are always in evolution and his dedication to learn and improve continuously his skill set along this last year was unlike any I've seen before. It is very evident how great product designer he is becoming.
No matter how hard was the day, his jokes and funny shared videos made our lives brighter, lighter and fun.
I am pretty sure that Israel will become a stand out talent in the product design industry and a great asset to any team he joins.

Helpful and competent. The work Israel delivered fully met expectations, both in terms of deadlines and the quality of the final product.

Israel was one of those students, that "as a teacher", you are lucky to have in "your class". He was always on time, prepared and ready to work. His dedication to his projects and desire to learn is amazing. He was ever very receptive to feedback, iterative, detail oriented and a very thoughtful designer.

Israel is a great professional, he not only does his job, but does it in the best way possible. Was great working with him and I will definitely seek his support again.

Israel is an excellent professional. Besides having great technical quality, he is also reliable with delivery deadlines.

Attentive, dedicated and focused on client satisfaction. I recommend him for achieving the result I wanted for my project.

Israel is an extremely focused and organized professional who knows how to balance that with a uniquely relaxed presence at work. His drive to always stay up to date with UX trends motivates the whole team. It was a pleasure working alongside him, and I hope to have more opportunities to do so.

Israel is an extremely competent person, committed to his work. Above all, he has the essential trait of a great designer: understanding the client’s needs and finding creative solutions to the problems that come up. Always outdoing himself, he keeps proving to be an excellent professional.

I believe the main qualities of Israel’s work are ingenuity and dedication throughout every stage of a project. I say this from my experience working with him on academic and professional projects where we achieved great results.

Israel is a very competent and creative professional. He always strives to reach the goals set and does all his work with great effort and perseverance. He accepts criticism and is always looking to grow. A great person to work with on a team, as he communicates easily with others and learns about different areas. I have worked, and still work, with Israel, and I have nothing to criticize about his performance, which has always been satisfying and, many times, surprising.

Israel is a professional who pays close attention to clients’ needs. He works to translate exactly what the client asked for into his work, while respecting his own professional eye. Very approachable and committed, as well as extremely competent. I always recommend him!
For the past 10+ years, I've been working at different companies, developing my craft. Here you can read about my journey as a designer.
George Labs
Mar 2025 – Present
Designing meaningful AI-powered conversations and features for George, the digital banking platform of Erste Group.
• Shaping user-facing experiences for our conversational AI assistant;
• Planning and designing features across 6 markets in Central and Eastern Europe;
• Blending real-time data, banking knowledge and human insight to create relevant, contextual interactions.
Raiffeisen Bank International
Feb 2024 – Jul 2024
• Developed an Early Engagement Journey to help customers discover, activate and use the daily banking offers in the first 3–6 months after opening their bank account, and led its expansion to ten countries;
• Worked on design initiatives to understand why customers join the bank, correlating it with how quickly they engage in different actions and habits;
• Integrated and expanded the existing Service Design community across 10 countries, through moderation and facilitation of co-working sessions, talks, workshops, show & tells, and other initiatives;
• Onboarded new service design team members and taught them the design processes through in-person and online courses;
• Worked on the development of an AI virtual assistant, ensuring that the design process (double diamond) was properly applied, understanding customer needs, mapping their journey, defining use cases, prototyping, testing and iterating.
Roots·Energy
Jul 2022 – Sep 2023
• Built different websites from scratch using Webflow;
• Built management software using Softr and Airtable;
• Created product concepts, including apps and platforms;
• Created an ad strategy and content to launch the company on Google Ads;
• Worked together with other designers to develop the whole brand of the company.
Jimmy Technologies
Feb 2022 – Jun 2022
Worked as a contractor for specific projects.
• Led different products for clients in the Czech Republic;
• Mentored 4 designers, helping them develop their projects and careers;
• Created a mobility app from scratch and launched it in the Czech Republic;
• Redesigned a Czech travel platform;
• Facilitated workshops with clients and product teams;
• Created and maintained Design Systems.
mySugr | Roche Diabetes Care
Dec 2019 – Dec 2021
• Redesigned and improved the existing subscription website system (mySugr Shop);
• Launched a B2B web platform focused on creating website systems;
• Designed customer email journeys in different parts of the product;
• Helped the company migrate from Sketch to Figma & expanded the Design System;
• Reworked the company website;
• Conceived a landing page creation system and process using Drupal;
• Assisted the user research team with different topics related to the app experience;
• Interviewed and selected new design candidates;
• Expanded the UX process guide.
Seedrs / Republic Europe
Feb 2018 – Sep 2019
• Developed a new intranet eligibility system, making the required weekly checks to open the share market 60% faster;
• Created a new automated share trading agreement process, significantly increasing the number of completed transfers, cutting the time needed to complete them, and improving the overall experience;
• Applied an end-to-end UX process to redesign the investment opportunities interface;
• Helped the company migrate from Sketch to Figma & improved the Design System;
• Refined different web pages.
Whether you’re ready to start a project or just want to chat about your ideas, feel free to reach out! I’m always open to discussing new opportunities.