Product Design
A convenient on-demand transportation service that connects the calm life in the suburbs of Prague with the city center. Two apps created from scratch: One for passengers and one for drivers.
Lead designer, responsible for the design delivery of the products and the professional development of 3 other designers.
Building two different apps:
• An app for the passengers;
• An app for the drivers.
• Product development team with 3 designers, 1 Product Owner, 4 Developers, and 1 Agile Coach, working with Scrum;
• Remote work.
Prague, like many other cities in the world, has a great public transportation system. However, for people that live in the suburbs of Prague, there are few options to reach the city.
Citya comes to solve this problem, picking up passengers heading in the same direction with
big vehicles (up to 6 passengers).
The vehicle picks the passengers up at a stop near them and drops them at a stop near their
final destination.
Together with the Product Owner and the business management, we've defined the steps to launch the MVPs of the passenger app and driver app.
In the design team, tasks were classified as small (1 point), medium (3 points), and big (5 points), considering their effort, so we could check our performance on every sprint. They were written on Jira and divided between us.
Every week, the team made workshops with the business management team, to understand the needs of the apps, present designs, and build the next steps together.
Different UX processes were used to make sure we were creating a valuable product.
Some of them:
• Competitor Analysis;
• User Interviews;
• Usability tests;
• User Journey Maps.
The passenger and driver apps were developed and tested.
When I left the project:
• The MVP of the app was about to be launched in Czech Republic, so the team's plan was to take rides with different passengers and drivers, to write notes, make interviews and observe their behaviour;
• A Dashboard to manage the whole service was being built, so the fleet operators could support the drivers and passengers;
• New features were being developed, like “pre-booking a ride” for passengers.
Whether you’re ready to start a project or just want to chat about your ideas, feel free to reach out! I’m always open to discussing new opportunities.