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Product Design
A long list of activities on a sports venue platform needed a redesign, due to the increasing complexity and complaints from customers, related to finding specific activities.
Description
This company helps sports venues showcase their offerings through a timetable template featuring activity cards, allowing customers to book activities they’re interested in.
However, due to increasing complexity, customers are finding it difficult to complete the intended actions.
My role as a Product Designer involved developing solutions to simplify browsing and booking activities (desktop only).
In addition, I created materials, including scripts and prototypes, for user interviews and usability testing with customers.
Scope of Work
An initial exploration was made to understand what was the current state of the whole user flow, following the steps:
• User searches for the right classes;
• User clicks on the chosen class' card;
• User reads the activity details;
• User presses the CTA to book.
Different sport facilities' websites containing the template were visited to understand the different possibilities.
01
Based on that, I saw the biggest opportunities on 4 main touchpoints:
• Classes calendar;
• Ordering and filtering features;
• Activity details pop-up;
• Different classes status.
Applying design principles ("laws of UX", "Interaction Design fundamental principals", "Nielsen's Heuristics", etc), I listed the changing needs on the touchpoints, describing the rational behind it.
02
At the same time, I made a secondary research to get more insights on the improvement opportunities, through best practices research on timetables, information visualization, and filtering, public customer reviews on the service, competitor analysis, etc.
03
The redesign proposals were all initially made with Wireframes and notes, explaining the reasons to change the way I designed it. The areas with the biggest changes were:
• Top bar & filters;
• Calendar layout;
• Cards layout;
• Activity details pop-up.
04
New layout proposals were made for the timetable, including a new list display, for the activity details pop-up, changing the vertical view to a horizontal view, and the different status were given a better consistency.
A fully interactive prototype was developed to test the interaction with the client and to assist them to test with customers.
05
Since I understand that these amount of changes could take a while, I also suggested an order of priority to implement the changes:
• Now: New card layout and new calendar structure;
• Next: New list display and new acitivity details page;
• Later: New top bar structure.
Besides that, if the client would like to continue the improvement process, I came with three "next topics" to explore:
• The relationship between braches, classes, and sports, which is a bit confusing, and each partner does it different.
• The partners' usage of colors, icons, and customizations, which effects directly the cards, CTAs and filters.
• The possible implementation of AI, to assist finding the right activity, at the right time.
06
For this part, using user interview techniques, I've developed an interview script to understand the customer's process to book an activity, and to get open feedback about their experience, followed by an usability test script, giving small tasks, in order to understand if the new design proposals are enough to improve their flow of finding and booking activities.
07
